Review Constant Contact Review - Pros, Cons, Features 2021 - The Woman In Business

18 May

Basic services

Constant Contact is an online email list management service. They offer over 400 free templates for creating email list newsletters and mails. Constant Contact also offers online survey development tools (not included in list management prices).


  • 0-500 emails per month - $ 15
  • 501-2,500 emails per month - $ 30
  • 2,501 to 5,000 emails per month - $ 75

Prices from 06/26/09. Discounts are available for large mailings, nonprofits, and prepaid accounts, but do not include email files or image library ("premium" image library and files and hosting cost an additional $ 5.00 per month). 

Constant Contact Pros

Free Trial Period: Constant Contact's 60-day free trial period is more generous than many other providers. This gives you time to really decide if Constant Contact is the right email list service provider for your business. I like the possibility of signing up for the trial period without any kind of contract, commitment or even having to register a registered credit card (as of 06/26/09).

Huge Template Library: With over 400 templates, Constant Contact appears to have one of the largest free template libraries available.

Good for beginners: If you're not interested in learning how to design your own HTML newsletters, customizing your templates isn't that difficult. (If you are looking for a high-end tool to freely form your own designs, please choose another service.)

Import / export lists: Easy import of existing addresses from Microsoft Outlook®, Outlook Express® and ACT! ® by Sage®.

Security: They use SafeUnsubscribe ™ and SafeSubscribeSM applications to enhance email address security.

Anti-Spam Policies: Constant Contact's user guidelines comply with the CAN-SPAM Act of 2003.

They monitor the activity of large imported lists to help keep spammers off their servers (a bonus for legitimate account holders) and have no tolerance for spammers. You cannot use Constant Contact with illegally purchased, rented or obtained email lists (this is also an advantage unless you are a spammer).

Constant cons of contact

Too expensive: Constant contact is more expensive than other similar service providers. Email files and image storage each cost an additional $ 5.00 per month. These are both services that must be included in the base price. (You can only store five images for free.) 

Difficult to cancel services: You cannot cancel your account online or by email. You must call them to cancel. This is a surprising inconvenience and inconvenience for customers, especially from an online service provider.

Customer Service Complaints: There are numerous reports online from customers who have complained of difficulties in canceling accounts and continuing to get charged after cancellation.

It's important to note that people often post complaints without hesitation (whether the complaints are legitimate or not) rather than praise, so it is difficult to rate overall customer satisfaction based solely on posted complaints.

Limited customization: You can only use their WYSIWYG (What You See Is What You Get) editor when customizing their free templates. There is no WYSIWYG for working on your own HTML layouts. Constant Contact seems clearly to cater to beginner skill level email campaign developers.

Autoresponders: Does not allow automatic responses.

List management limitations: No list targeting feature, and worse, you can only create and use one signup form for your website per account. If you offer more than one newsletter to subscribe to and you want different sign-up sheets, this is a major drawback. If you have more than one website, you need more than one account.

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